Attract new residents. Drive growth.

👋 Welcome!

Since 2021, Wynnewood Marketing has been helping senior living communities increase tours and move-ins by generating leads online and organizing them in a CRM. 

Senior living communities innovating their sales process:

A modern approach to reaching today’s demographic

Automate remedial tasks of being a sales person and organize your leads to enhance the customer experience.

Fast loading and mobile optimized website

We were approached by a community who overheard someone say they looked like they were out of business after visiting their website. A website with outdated information, or a site that looks like it was made at the turn of the century, could be hurting your business. Today websites are often times a customer’s first experience with your brand.

36%

of leads came after 5 PM and 19.7% of leads inquired over the weekend according to a 2024 case study BILD conducted.

51%

of shoppers did not get a response from a community within 2 hours after inquiring via web, 31% of them never received a response at all according to a 2024 whitepaper from BILD

Web Development for Senior Living

  • Rebuilding an outdated website can transform your brand image and boost lead conversion. Squarespace, or some existing services, enable 3rd party services for conversion tracking and automations out of the box.

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    • $3,800 - Rebuild

    • $6,000 - Start from scratch

    After going live

    • Hosting $276/year

    • $99/hr web development

Digital Advertising

  • Boost your visibility with targeted digital advertising campaigns, designed to generate awareness and attract your target audience.

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  • 8% of ad spend

    • Paid search

    • Paid social

    • Mobile & desktop display ads

    • CTV/OTT

Sales Automations to increase tours

  • Rebuilding an outdated website can transform your brand image and boost lead conversion. AI chatbot, automated email responses. All documented in a CRM.

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    • $500 set up

      • Starter $0/mo

      • Advanced automations $30/mo+

Photography & AI Images

  • It’s time for updated images of your community and willing employees and residents. Alternatively we’re also utilizing ✨ AI ✨. That gentleman in the wheelchair isn’t real. No more photo release forms.

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    • In-person photography starting at $850

    • AI images $8/each

Google Grant Underwriting and
Google Workspace

  • Are you a nonprofit? The Google Ads Grant program offers a unique opportunity to enhance visibility, engage with the community, and attract new residents. Receive up to $10,000 per month in free advertising if you qualify.

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  • Google Ad Grant

    • $500 or free with any other service

    Google Workspace

    • Starting at $6/mo/account

    • Basic accounts are free for qualified nonprofits.

Monitor leads in a CRM

  • Bringing it all together. Your leads automatically or manually added into Hubspot. Keep track of their interactions with your ads, website, team, events, and more!

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  • Nonsensitive data storage

    • Set up - $2,200

    • Small team starting at $360/yr/seat

    • Medium team starting at $1,260+/yr/seat

    • Large team starting at $21,60/yr/seat

    HIPAA compliant data storage, 5 members:

    • $4,350/mo+ or $52,200/yr

    • $10,000 setup

Ready to Accelerate Tours and Move-Ins?

Every SNF, assisted living, or retirement community is different, so a one-size-fits-all process typically doesn’t work. The approach is designed to discover your goals and meet you where you are in your marketing journey.